Yvonne’s Weblog

It’s written all over your Facebook

Facebook was launched in February 2004 as ‘The Facebook’, a social networking site exclusive to Harvard University. It was created by Mark Zuckerberg, who later joined forces with the creator of Napster music sharing site, Sean Parker. Together they gradually made Facebook a global success, first as a site for university students worldwide. This soon spread again, and now it seems everybody has a facebook account. According to Time.com, 150,000 people join Facebook everyday, and crunchbase.com reports that over the autumn of 2007, “Over 1 million new users signed up every week, 200,000 daily, totaling over 50 million active users. Facebook received 40 billion page views a month.” (http://www.crunchbase.com/company/facebook)

This graph highlights the growth in Facebook users since its creation, showing in particular the rapid growth in user numbers since February 2007:


(taken from http://www.crunchbase.com/company/facebook)

The site allows users to create their own profile and upload their photographs to share with their friends. The site only allows people to view the profiles of people who have confirmed them as a friend, therefore allowing more privacy than its top rival, Myspace. The description of the site from their ‘About Facebook’ page is:

“Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.” (www.facebook.com/about.php).

Facebook has become the new way of communicating for younger generations. According to Crunchbase.com, “Facebook users’ passion, or addiction, to the site is unparalleled: more than half use the product every single day and users spend an average of 19 minutes a day on Facebook.” Checking your Facebook account has become a daily exercise; seeing who has left a message and what events you’ve been invited to on facebook has replaced checking your voicemails or emails.

Facebook’s appeal lies in the fact that the user becomes the creator, each person makes their own page to their own specifications and can choose who can view it. Every person uses it differently, some people check their account 10 times a day, updating their status and leaving messages for their friends, quite literally living their social life online. Others may check once a month just to catch up on what their friends are doing. Audience consumption of the site varies greatly.

According to Time.com, “Facebook’s fastest-growing demographic consists of people 35 or older”, 11% of users are over 35. This new audience to the site proves that Facebook really is becoming the new way of communicating; what started as a site for a single university to keep in touch with each other has now become the most subscribed to social networking site for all ages.

Sources used:

http://www.facebook.com (accessed 7.1.08)

http://www.crunchbase.com/company/facebook (accessed 6.1.08)

http://www.time.com/time/magazine/article/0,9171,1655722,00.html (accessed 7.1.08)

http://www.time.com/time/magazine/article/0,9171,1640380,00.html (accessed 7.1.08)

http://www.guardian.co.uk/technology/2005/nov/24/elearning.innovations (accessed 8.1.08)


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  1. * rachelgibbs says:

    I personally wish facebook had never been invented… it is so good for keeping in touch with your friends but it has stolen so much time which should have been spent on my university work. Audiences are easily sucked into little game applications (including myself) I regret my account ever being made!!

    | Reply Posted 10 years, 3 months ago
  2. * emmajayne1987 says:

    You find yourself suddenly looking up people you knew once but don’t really care about anymore. And then there’s the many many many many applications they create every just to get us more and more addicted. I find that it is one of the most addictive time wasters ever created.

    | Reply Posted 10 years, 3 months ago
  3. * rachelgibbs says:

    I know, but i still love the thing!

    What you said about looking people up online, ading them as friends except they are not your friends at all. I only add them to find out what they are doing. Babies, marriage, jobs etc etc, im just nosey!

    | Reply Posted 10 years, 3 months ago

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